Promise of Uniting

About 
Blue 
Chip

Our Services

Blue Chip Marketing Worldwide

We are an independent, fully integrated, global marketing company that unites with healthcare, retail and brand marketers to achieve remarkable business results.

The promise of uniting is a deep-seated belief that none of us is as good as all of us. That the hopes, dreams and aspirations of our client partners can only be realized when we collaborate to find a better way.

Blue Chip Named a Top Shopper Marketing Agency

We're extremely proud to announce that Blue Chip was recognized by Hub Magazine as one of the Top 20 Shopper Marketing Agencies list, placing 13th overall.

+ Read More News

Blue Chip Named to the Crain's Chicago Business "Fast Fifty" List

Blue Chip has been recognized as the one of the fastest growing companies in Chicago by Crain's Chicago Business for the fourth consecutive year.

+ Read More News

The promise of uniting®
Every Day + Every Way
  • Stanton Kawer

    Chairman & CEO

  • Ken Shore

    Executive Vice President

  • Neil Weisman

    Executive Vice President

  • Beverly Grant

    Chief Retail Officer

  • Sarah VanHeirseele

    VP, Digital

  • Pat Taflinger

    VP, Media

  • Rob Eiseman

    VP, Public Relations

  • Lowell Cantor

    Chief Operating Officer

  • Jeff Skolnik

    Executive Vice President

  • Bob Klein

    Chief Strategy Officer

  • Larry Deutsch

    Executive Vice President

  • Scott Small

    VP, Creative Director

  • Amy Ireton

    Executive Vice President

  • Adam Kaplan

    VP, Client Services

Our 
Pledge 

Our 
Culture 

Our 
Leadership 

About Blue Chip

We unite every day and in every way. We unite with our clients, whether they be down the street or halfway across the globe. We unite to solve problems collaboratively, to ensure accountability, to meet and exceed ROI objectives. We unite their brands to sales, their shoppers to purchases, their patients to wellness.

We unite to transcend the relationship between client and agency. Their hopes, dreams and aspirations become our hopes, dreams and aspirations. What begins as a trusted partnership develops into a loyal friendship. That's just how we do business.

But we also unite with each other as an agency. Within our hallways, conference rooms, offices and work stations. We unite because we deeply believe that none of us is as good as all of us. That only together can we find a better way. And that's a promise.

Check us out on Facebook

Yes, we're all about uniting here at Blue Chip. So all about it that we wrote, performed and produced this music video called "We Unite". You'll feel the groove of how we unite with our clients to solve problems harmoniously. Sing the praises of accountability and clarity. And find the rhythm that leads to results. Learn more about Blue Chip on Facebook

Leadership

Stanton Kawer

Chairman & Chief Executive Officer

Stanton Kawer
Stanton Kawer
Chairman &
Chief Executive Officer

As chairman and chief executive officer, Stanton Kawer is the driving force behind Blue Chip Marketing Worldwide, one of the nation's fastest growing independent, fully-integrated marketing agencies. Over his nearly 25 year career, Stanton has built a foundation rooted in developing insights-based strategies and establishing accountability metrics that drive remarkable sales results for clients such as Procter & Gamble, Pepsi Co. and many more. Stanton began his career as the third full-time employee of Blue Chip Advertising in 1988 where he served as account manager, sales lead and creative director for clients such as The Kroger Co. and Kraft Foods. In 1999, Stanton was named chairman and CEO of Blue Chip Marketing and Communications which re-launched as Blue Chip Marketing Worldwide ten years later. Stanton was named to the "Who's Who of Shopper Marketing Agencies" by Shopper Marketing Magazine in 2012. When he is not busy with his wife and three daughters, Stanton can be found practicing yoga.

Lowell Cantor

Chief Operating Officer

Lowell Cantor
Lowell Cantor
Chief Operating Officer

With more than 20 years of shopper and grocery experience, Lowell Cantor serves as Chief Operating Officer of Blue Chip Marketing Worldwide. Lowell brings his high-energy management style to the day-to-day oversight of the operations, HR, finance and media departments and leads the Blue Bunny client business. Prior to joining Blue Chip in 2001, Lowell was Vice President of IEG Consulting, one of the world's leading sponsorship authorities. Additionally, he worked as the director of marketing and corporate sponsorship for the City of Chicago's Mayor's Office of Special Events and manager of sponsorship, promotion and special events and then category manager at Safeway. When Lowell's not working, he can be found watching movies with his son, playing tennis with his wife and running 5K races with his daughter.

Ken Shore

Executive Vice President
Business Development & Innovation

Ken Shore
Ken Shore
Executive Vice President
Business Development & Innovation

As executive vice president of business development and innovation, Ken Shore sets the momentum and trajectory of Blue Chip Marketing Worldwide. In addition to introducing and sharing the many services, capabilities and talents of Blue Chip with potential clients and partners, Ken is charged with staying on top of the latest trends and innovations in the changing marketing landscape to ensure clients are always one step ahead of the marketplace. Prior to joining Blue Chip in 2002, Ken spent nearly 20 years in the world of healthcare marketing, serving as vice president of marketing at Allscripts Healthcare Solutions and vice president of new product development at Cedant. When he's not working, Ken can be found traveling to Northern Wisconsin and the Upper Peninsula of Michigan with his wife and three children.

Jeff Skolnik

Executive Vice President, General Manager
Blue Chip Retail Marketing

Jeff Skolnik
Jeff Skolnik
Executive Vice President, General Manager
Blue Chip Retail Marketing

As executive vice president and general manager of Blue Chip Retail Marketing, Jeff Skolnik brings nearly two decades of analytic and creative experience to the retail and shopper marketing space. Responsible for the retention and satisfaction of all retail clients, Jeff's leadership fosters a truly collaborative work environment that creates best-in-class solutions in more than 35 product categories for clients such as P&G, Celestial Seasonings, Blue Bunny, Weight Watchers, On-Cor and more. Jeff is a three time recipient of Shopper Marketing Magazine's Who's Who in Shopper Marketing Agencies list. Jeff is an avid sports fan who keeps busy coaching his children's sports teams and playing on the Blue Chip softball team.

Neil Weisman

Executive Vice President, General Manager
Blue Chip Patient Recruitment

Neil Weisman
Neil Weisman
Executive Vice President, General Manager
Blue Chip Healthcare Marketing

Executive Vice President and General Manager of Blue Chip Healthcare Marketing Neil Weisman is an experienced and innovative healthcare marketing professional dedicated to helping pharmaceutical and biotech companies bring new therapies to market faster and more efficiently by accelerating clinical trial enrollment. With more than 13 years of experience, Neil is responsible for developing the strategic direction of all domestic and global campaigns and overseeing a team of dedicated patient recruitment and clinical enrollment specialists for clients such as Orexigen Therapeutics, BioSante, Forest Laboratories, Johnson & Johnson and Novartis. When he's not working, Neil can be found traveling to Brazil with his wife and two daughters.

Bob Klein

Chief Strategy Officer

Bob Klein
Bob Klein
Chief Strategy Officer

A driven and dynamic leader, Chief Strategy Officer Bob Klein leads the strategic planning and research department at Blue Chip Marketing Worldwide and is responsible for articulating and leveraging the Uniting Brand to Sales process for the benefit of all agency clients. With nearly 35 years of industry experience, Bob's legacy of working with some of the world's most recognizable brands influences the development of all three Blue Chip practice areas and inspires the next generation of marketing talent. Prior to joining Blue Chip in 2006, Bob worked at TLK (now EURO) and Cramer-Krasselt after spending nearly 20 years at DDB Worldwide where he worked on brands such as Anheuser-Busch, The Clorox Company, General Mills, S.C. Johnson and State Farm Insurance. Bob's work has been recognized with a total of ten EFFIE awards and a Cannes Gold Lion. In addition to being a die-hard University of Wisconsin fan, Bob is an active biker, tennis player and golfer who enjoys spending time with his wife and two adult children.

Beverly Grant

Chief Retail Officer

Beverly Grant
Beverly Grant
Chief Retail Officer

With nearly 30 years of retailer experience, Beverly Grant serves as chief retail officer of Blue Chip Marketing Worldwide. Utilizing her extensive knowledge of the CPG industry and experience building strategic partnerships to deliver best-in-class marketing solutions to retail clients, Beverly leads the retail and shopper marketing practice for clients such as Blue Bunny, Gorton’s and Procter & Gamble. Prior to joining Blue Chip, Beverly was at IRI Worldwide as chief client strategy officer and president of retail. Additionally, she held numerous roles including vice president customer business development and CBD director global beauty during her more than 25 years at Procter & Gamble. When she’s not in the office, Beverly enjoys volunteering and serves on the board of the Cincinnati YWCA and the National Underground Railroad Freedom Center.

Larry Deutsch

Executive Vice President
Blue Chip Brand Marketing

Larry Deutsch
Larry Deutsch
Executive Vice President, General Manager
Blue Chip Brand Marketing

With more than 30 years of experience, Larry has been helping agencies, clients and brands to innovate and grow through strategic leadership, insight-inspired creativity and collaborative team building. Larry leads Blue Chip's brand practice for clients such as Fisher Nuts, Home Run Inn Pizza, PrimeSource and Paris Presents. He is a true sales-driven advocate who believes in authentic, immersive and sharable brand experiences who has been recognized with Event Marketing Grand EX and EX, PMA REGGIE and PROMO Pro awards. Prior to joining Blue Chip, Larry served as EVP of brand experience marketing at Havas Impact where he worked on clients such as Beam Inc., General Mills, Cracker Barrel, Disney and Sony. When he's not in the office, Larry is an avid runner who enjoys exploring new restaurants, arts and entertainment with his wife and three adult children.

Sarah Van Heirseele

VP, Digital

Sarah VanHeirseele
Sarah VanHeirseele
Vice President, Digital

As vice president of digital, Sarah VanHeirseele leads the strategic vision of the Blue Chip Marketing Worldwide full-service digital department. Sarah has been an integral member of the Blue Chip team for almost six years and is responsible for creating the Blue Chip Digital Department. Sarah's leadership and innovative spirit has grown the team to more than 20 people in two short years and she has enhanced the department's capabilities while consistently delivering best-in-class digital solutions every day for clients such as P&G, Fisher Nuts, Blue Bunny, EcoTools, PrimeSource and more. Prior to joining Blue Chip in 2007, Sarah spent three years at a niche B2B agency and 2 years teaching Advertising Strategy at The University of Illinois. When she's not busy with her husband and two children, Sarah can be found on Pinterest finding her next big home design project, craft or recipe.

Scott Small

VP, Creative Director

Scott Small
Scott Small
Vice President, Creative Director

As an imaginative and thoughtful leader, vice president and creative director of Blue Chip Marketing Worldwide, Scott Small brings more than 30 years of design and strategic experience the agency's vast portfolio of clients. In addition to being a mentor to his dedicated 20 person creative team, Scott serves as brand advocate who oversees the development of strategically-grounded, best-in-class creative products. Prior to joining Blue Chip in 2007, Scott worked as vice president and creative director at The Marketing Store and Frankel. A formally trained communications designer, illustrator and interior designer, Scott enjoys antiquing, restoring his 1908 craftsman home and traveling.

Pat Taflinger

VP, Media

Pat Taflinger
Pat Taflinger
Vice President, Media

As vice president of media, Pat Taflinger is a passionate and strategic media professional committed to taking a holistic approach to creating innovative communications plans at Blue Chip Marketing Worldwide. With more than twenty years of experience spanning traditional, digital and social media, Pat oversees the strategic direction, negotiation and execution of insights-driven contact plans for clients such as Fisher Nuts, AlvaAmco, On-Cor, Home Run Inn Pizza and PrimeSource. Prior to joining Blue Chip, Pat worked at Foodmix Marketing Communications and Harmel Media where she served as a media director on clients such as Coca-Cola, Heinz, Kellogg and Dow-Corning. When Pat's not working, this mother of two boys enjoys reading, boating and traveling.

Amy Ireton

Executive Vice President

Amy Ireton
Amy Ireton
Executive Vice President, Finance and Human Resources

A passionate and detail-focused business professional, Amy Ireton serves as the executive vice president of finance and human resources at Blue Chip Marketing Worldwide. Responsible for overseeing a team of human resource managers and financial analysts, Amy manages the company's overall financial direction and accountability for each client in addition to the recruitment and retention of Blue Chip's more than 100 marketing and advertising professionals. Prior to joining Blue Chip in 2005, Amy worked for J.P. Morgan Chase and Huntington Bank. A former member of The Ohio State Women's Volleyball team, Amy enjoys working out and spending time with her husband and two children.

Rob Eiseman

VP, Public Relations

Rob Eiseman
Rob Eiseman
Vice President, Public Relations

A truly dynamic public relations professional, Rob brings almost 30 years of marketing-communications experience to Blue Chip with a rare combination of creative and strategic vision. During that time he directed award-winning campaigns for a variety of Fortune 500 companies, including Starbucks, Wendy's, Harley Davidson, Jim Beam Brands and Con Agra Foods. Since joining Blue Chip to establish an in-house public relations practice in 2011, Rob has helped develop and drive flawless high-profile, integrated public relations campaigns for clients such as P&G, Fisher Nuts, PrimeSource and more. He specializes in seamlessly translating business priorities into actionable communications programs that achieve extraordinary results. When he's not hard at work, Rob enjoys playing piano, attending local concerts, coaching his kids' sports teams and taking long walks with his Labradoodle, Penny.

Adam Kaplan

VP, Client Services

Adam Kaplan
Adam Kaplan
Vice President, Client Services

As vice president of client services at Blue Chip Marketing Worldwide, Adam Kaplan brings more than 25 years of marketing and management experience to the agency’s vast portfolio of clients. Responsible for overseeing clients such as Fisher and Alava-Amco, he also leads the agency’s account management training and development. Prior to joining Blue Chip, Adam spent seven years at FCB Chicago (now DraftFCB) as vice president of account planning and director of management, three years as vice president and management director at Cramer-Krasselt, where he worked on clients such as Blue Cross Blue Shield Association and Hyatt Hotels Corporation, and held marketing leadership positions at entrepreneurial companies. Additionally, outside of the office, Adam enjoys watching soccer and spending time with his wife and two children.

Stanton Kawer
Stanton Kawer
Chairman &
Chief Executive Officer

As chairman and chief executive officer, Stanton Kawer is the driving force behind Blue Chip Marketing Worldwide, one of the nation's fastest growing independent, fully-integrated marketing agencies. Over his nearly 25 year career, Stanton has built a foundation rooted in developing insights-based strategies and establishing accountability metrics that drive remarkable sales results for clients such as Procter & Gamble, Pepsi Co. and many more. Stanton began his career as the third full-time employee of Blue Chip Advertising in 1988 where he served as account manager, sales lead and creative director for clients such as The Kroger Co. and Kraft Foods. In 1999, Stanton was named chairman and CEO of Blue Chip Marketing and Communications which re-launched as Blue Chip Marketing Worldwide ten years later. Stanton was named to the "Who's Who of Shopper Marketing Agencies" by Shopper Marketing Magazine in 2012. When he is not busy with his wife and three daughters, Stanton can be found practicing yoga.

Lowell Cantor
Lowell Cantor
Chief Operating Officer

With more than 20 years of shopper and grocery experience, Lowell Cantor serves as Chief Operating Officer of Blue Chip Marketing Worldwide. Lowell brings his high-energy management style to the day-to-day oversight of the operations, HR, finance and media departments and leads the Blue Bunny client business. Prior to joining Blue Chip in 2001, Lowell was Vice President of IEG Consulting, one of the world's leading sponsorship authorities. Additionally, he worked as the director of marketing and corporate sponsorship for the City of Chicago's Mayor's Office of Special Events and manager of sponsorship, promotion and special events and then category manager at Safeway. When Lowell's not working, he can be found watching movies with his son, playing tennis with his wife and running 5K races with his daughter.

Ken Shore
Ken Shore
Executive Vice President
Business Development & Innovation

As executive vice president of business development and innovation, Ken Shore sets the momentum and trajectory of Blue Chip Marketing Worldwide. In addition to introducing and sharing the many services, capabilities and talents of Blue Chip with potential clients and partners, Ken is charged with staying on top of the latest trends and innovations in the changing marketing landscape to ensure clients are always one step ahead of the marketplace. Prior to joining Blue Chip in 2002, Ken spent nearly 20 years in the world of healthcare marketing, serving as vice president of marketing at Allscripts Healthcare Solutions and vice president of new product development at Cedant. When he's not working, Ken can be found traveling to Northern Wisconsin and the Upper Peninsula of Michigan with his wife and three children.

Jeff Skolnik
Jeff Skolnik
Executive Vice President, General Manager
Blue Chip Retail Marketing

As executive vice president and general manager of Blue Chip Retail Marketing, Jeff Skolnik brings nearly two decades of analytic and creative experience to the retail and shopper marketing space. Responsible for the retention and satisfaction of all retail clients, Jeff's leadership fosters a truly collaborative work environment that creates best-in-class solutions in more than 35 product categories for clients such as P&G, Celestial Seasonings, Blue Bunny, Weight Watchers, On-Cor and more. Jeff is a three time recipient of Shopper Marketing Magazine's Who's Who in Shopper Marketing Agencies list. Jeff is an avid sports fan who keeps busy coaching his children's sports teams and playing on the Blue Chip softball team.

Neil Weisman
Neil Weisman
Executive Vice President, General Manager
Blue Chip Healthcare Marketing

Executive Vice President and General Manager of Blue Chip Healthcare Marketing Neil Weisman is an experienced and innovative healthcare marketing professional dedicated to helping pharmaceutical and biotech companies bring new therapies to market faster and more efficiently by accelerating clinical trial enrollment. With more than 13 years of experience, Neil is responsible for developing the strategic direction of all domestic and global campaigns and overseeing a team of dedicated patient recruitment and clinical enrollment specialists for clients such as Orexigen Therapeutics, BioSante, Forest Laboratories, Johnson & Johnson and Novartis. When he's not working, Neil can be found traveling to Brazil with his wife and two daughters.

Bob Klein
Bob Klein
Chief Strategy Officer

A driven and dynamic leader, Chief Strategy Officer Bob Klein leads the strategic planning and research department at Blue Chip Marketing Worldwide and is responsible for articulating and leveraging the Uniting Brand to Sales process for the benefit of all agency clients. With nearly 35 years of industry experience, Bob's legacy of working with some of the world's most recognizable brands influences the development of all three Blue Chip practice areas and inspires the next generation of marketing talent. Prior to joining Blue Chip in 2006, Bob worked at TLK (now EURO) and Cramer-Krasselt after spending nearly 20 years at DDB Worldwide where he worked on brands such as Anheuser-Busch, The Clorox Company, General Mills, S.C. Johnson and State Farm Insurance. Bob's work has been recognized with a total of ten EFFIE awards and a Cannes Gold Lion. In addition to being a die-hard University of Wisconsin fan, Bob is an active biker, tennis player and golfer who enjoys spending time with his wife and two adult children.

Beverly Grant
Beverly Grant
Chief Retail Officer

With nearly 30 years of retailer experience, Beverly Grant serves as chief retail officer of Blue Chip Marketing Worldwide. Utilizing her extensive knowledge of the CPG industry and experience building strategic partnerships to deliver best-in-class marketing solutions to retail clients, Beverly leads the retail and shopper marketing practice for clients such as Blue Bunny, Gorton’s and Procter & Gamble. Prior to joining Blue Chip, Beverly was at IRI Worldwide as chief client strategy officer and president of retail. Additionally, she held numerous roles including vice president customer business development and CBD director global beauty during her more than 25 years at Procter & Gamble. When she’s not in the office, Beverly enjoys volunteering and serves on the board of the Cincinnati YWCA and the National Underground Railroad Freedom Center.

Larry Deutsch
Larry Deutsch
Executive Vice President, General Manager
Blue Chip Brand Marketing

With more than 30 years of experience, Larry has been helping agencies, clients and brands to innovate and grow through strategic leadership, insight-inspired creativity and collaborative team building. Larry leads Blue Chip's brand practice for clients such as Fisher Nuts, Home Run Inn Pizza, PrimeSource and Paris Presents. He is a true sales-driven advocate who believes in authentic, immersive and sharable brand experiences who has been recognized with Event Marketing Grand EX and EX, PMA REGGIE and PROMO Pro awards. Prior to joining Blue Chip, Larry served as EVP of brand experience marketing at Havas Impact where he worked on clients such as Beam Inc., General Mills, Cracker Barrel, Disney and Sony. When he's not in the office, Larry is an avid runner who enjoys exploring new restaurants, arts and entertainment with his wife and three adult children.

Sarah VanHeirseele
Sarah VanHeirseele
Vice President, Digital

As vice president of digital, Sarah VanHeirseele leads the strategic vision of the Blue Chip Marketing Worldwide full-service digital department. Sarah has been an integral member of the Blue Chip team for almost six years and is responsible for creating the Blue Chip Digital Department. Sarah's leadership and innovative spirit has grown the team to more than 20 people in two short years and she has enhanced the department's capabilities while consistently delivering best-in-class digital solutions every day for clients such as P&G, Fisher Nuts, Blue Bunny, EcoTools, PrimeSource and more. Prior to joining Blue Chip in 2007, Sarah spent three years at a niche B2B agency and 2 years teaching Advertising Strategy at The University of Illinois. When she's not busy with her husband and two children, Sarah can be found on Pinterest finding her next big home design project, craft or recipe.

Scott Small
Scott Small
Vice President, Creative Director

As an imaginative and thoughtful leader, vice president and creative director of Blue Chip Marketing Worldwide, Scott Small brings more than 30 years of design and strategic experience the agency's vast portfolio of clients. In addition to being a mentor to his dedicated 20 person creative team, Scott serves as brand advocate who oversees the development of strategically-grounded, best-in-class creative products. Prior to joining Blue Chip in 2007, Scott worked as vice president and creative director at The Marketing Store and Frankel. A formally trained communications designer, illustrator and interior designer, Scott enjoys antiquing, restoring his 1908 craftsman home and traveling.

Pat Taflinger
Pat Taflinger
Vice President, Media

As vice president of media, Pat Taflinger is a passionate and strategic media professional committed to taking a holistic approach to creating innovative communications plans at Blue Chip Marketing Worldwide. With more than twenty years of experience spanning traditional, digital and social media, Pat oversees the strategic direction, negotiation and execution of insights-driven contact plans for clients such as Fisher Nuts, AlvaAmco, On-Cor, Home Run Inn Pizza and PrimeSource. Prior to joining Blue Chip, Pat worked at Foodmix Marketing Communications and Harmel Media where she served as a media director on clients such as Coca-Cola, Heinz, Kellogg and Dow-Corning. When Pat's not working, this mother of two boys enjoys reading, boating and traveling.

Amy Ireton
Amy Ireton
Executive Vice President, Finance and Human Resources

A passionate and detail-focused business professional, Amy Ireton serves as the executive vice president of finance and human resources at Blue Chip Marketing Worldwide. Responsible for overseeing a team of human resource managers and financial analysts, Amy manages the company's overall financial direction and accountability for each client in addition to the recruitment and retention of Blue Chip's more than 100 marketing and advertising professionals. Prior to joining Blue Chip in 2005, Amy worked for J.P. Morgan Chase and Huntington Bank. A former member of The Ohio State Women's Volleyball team, Amy enjoys working out and spending time with her husband and two children.

Rob Eiseman
Rob Eiseman
Vice President, Public Relations

A truly dynamic public relations professional, Rob brings almost 30 years of marketing-communications experience to Blue Chip with a rare combination of creative and strategic vision. During that time he directed award-winning campaigns for a variety of Fortune 500 companies, including Starbucks, Wendy's, Harley Davidson, Jim Beam Brands and Con Agra Foods. Since joining Blue Chip to establish an in-house public relations practice in 2011, Rob has helped develop and drive flawless high-profile, integrated public relations campaigns for clients such as P&G, Fisher Nuts, PrimeSource and more. He specializes in seamlessly translating business priorities into actionable communications programs that achieve extraordinary results. When he's not hard at work, Rob enjoys playing piano, attending local concerts, coaching his kids' sports teams and taking long walks with his Labradoodle, Penny.

Adam Kaplan
Adam Kaplan
Vice President, Client Services

As vice president of client services at Blue Chip Marketing Worldwide, Adam Kaplan brings more than 25 years of marketing and management experience to the agency’s vast portfolio of clients. Responsible for overseeing clients such as Fisher and Alava-Amco, he also leads the agency’s account management training and development. Prior to joining Blue Chip, Adam spent seven years at FCB Chicago (now DraftFCB) as vice president of account planning and director of management, three years as vice president and management director at Cramer-Krasselt, where he worked on clients such as Blue Cross Blue Shield Association and Hyatt Hotels Corporation, and held marketing leadership positions at entrepreneurial companies. Additionally, outside of the office, Adam enjoys watching soccer and spending time with his wife and two children.

Retail Marketing
Uniting Shoppers + Purchases

Retail 
Practice 

Shopper 
Marketing 

Retailer 
Marketing 

From the most actionable shopper insights to unparalleled operational oversight, our Shopper and Retailer Marketing divisions unite shoppers to purchases.

Retail Infographic 55k retail store doors activated $347 million incremental sales

Shopper Marketing

The award-winning Blue Chip Shopper Marketing practice has been recognized as an industry leader since 1990. Our experience with every major retailer, most independents and global customers across multiple trade channels guarantees our clients best-in-class shopper marketing management. And our deep shopper insights aligned against retailer, demography, category, brand and media optimization models guarantee that shoppers are influenced every step along the path to purchase.

BC Spotlight

  • Our digital receipt verification system (DRVS) helped clients reward shoppers in real time by digitizing their fulfillment process. Shoppers can now use a computer or cell phone to provide proof of purchase, rather than wait for rebates and rewards to be processed through the mail.

Our Services

Retailer Marketing

While trade channels might be blurring and shopper alternatives confusing, Blue Chip delivers clarity and distinction to our retail clients. We understand the differences between consumer and shopper needs, and leverage that knowledge to provide our retail clients with the industry's most relevant and influential brand marketing. We respect the store as a brand and the aisle as media. And our shopper analytics and geodemographic modeling promise efficiency and accuracy for each client, leading to strategy and execution that's fresh, smart and effective.

BC Spotlight

  • We created "The Retail Hub" to operationalize our decades' worth of retail knowledge into an organic, actionable focal point. Our retail teams visit the Hub to quickly and efficiently track and access retailer insights across all channels.
  • Our unique Retail-Specific Public Relations approach created "blueprints" that helped manufacturers like P&G maximize and support their valued partnerships with national retailers, such as Target, The Home Depot, CVS, Family Dollar and Walgreens.

Our Clients

Brand Marketing
Uniting Brand to Sales

Brand 
Practice 

Consumer 
Marketing 

B2B 
Marketing 

From accelerating business cycles to fulfilling the most relevant and natural consumer outreach, our Consumer and B2B Marketing divisions unite brand to sales.

Brand Infographic Delivered over 3 billion impressions 18% average client sales increase

Consumer Marketing

For nearly two decades, our consumer brand marketing practice has been launching and managing some of the world's most innovative brands. We believe that brand-building is a popularity contest, and the brand with the most passionate fans wins. To get there, we know how to turn brand acquaintances into friends, and friends into devoted lovers. Our brand marketing has elevated consumers' lives and clients' sales in industries as far reaching as foods, pharmaceuticals, electronics, and home improvement on behalf of clients from North America, Europe and Asia.

BC Spotlight

  • For Fisher Nuts, the #2 brand in the snack and recipe nut category, we reduced a 25% market share gap to less than 2% over 18 months.
  • Our brand marketing strategies helped fuel a 5.5% average annual sales increase over the past six years for Alva-Amco, a leading producer of specialty non-prescription pharmaceuticals.

Our Services

B2B Marketing

Blue Chip Brand Marketing initiates an enduring partnership with our business-to-business clients. We establish and reinforce brand identity that generates customer acquisition, creation and retention. We arm our clients with best-practice strategies, providing marketing acumen across the business spectrum. We listen. We research. We analyze. Everyone wins.

BC Spotlight

  • PrimeSource is one of the largest distributors of building materials in the world, so we began our efforts with a solid foundation and built a groundbreaking building supply campaign that's delivering a positive impact in the home improvement channel.
  • We rolled up our sleeves to rebrand CTL — a major transportation, logistics and technology company — resulting in a 35% sales increase.

Our Clients

Healthcare Marketing
Uniting Patients + Wellness

Healthcare 
Practice 

Patient 
Recruitment 

Patient & 
Professional
Marketing 

From accelerating enrollment in over 600 clinical trials to motivating healthier behaviors, our Patient Recruitment and Patient and Professional Marketing divisions unite patients to wellness.

Healthcare Infographic 383,448 total clinical trial patient inquiries in 2012 600 total clinical trials we've worked on

Patient Recruitment

Blue Chip Patient Recruitment provides global, full-service patient recruitment and retention services dedicated to accelerating clinical trial enrollment. We have proudly delivered success to the world’s top healthcare corporations since 1993, across more than 600 clinical studies with a 90%+ success rate in achieving program goals. We are recognized for our scientific approach to clinical trial marketing, our insights and strategies, our innovative recruitment tactics and our best in class creative. Most importantly, we are known for the intelligent and passionate service that we bring to every study.

BC Spotlight

  • After closing enrollment for the Light Study 14 months ahead of schedule, Orexigen Therapeutics stock price increased by nearly 400%, showing there is value in accelerating enrollment.
  • Blue Chip Patient Recruitment has been recognized throughout the industry for our published innovative research on the impact of mobile on patient recruitment.

Patient & Professional Marketing

Blue Chip Healthcare Marketing leverages brand building, pharmacy, retail marketing and healthcare insights in marketing campaigns ranging from home blood pressure monitoring and cholesterol testing to improving patient compliance to prescription medication therapy. Blue Chip Healthcare engages in a broad range of direct-to-professional healthcare marketing including detailing, continuing medical education, webinars, trade advertising and public relations.

BC Spotlight

  • In order to better develop marketing strategies for our clients, we wanted to know what patients were thinking. So we took their pulse... by conducting primary market research with 63,858 patients in 2012.
  • In June 2012, we launched Attenté, the first-ever waiting room Wi-Fi network. This digital communications platform educates and engages potential study subjects — using messaging from the practitioner/practice, IRB approved material from the study sponsor and other content — as they wait to meet with their healthcare provider.

Visit bcpatientrecruitment.com

Our Clients
Best of Heart + Best of Mind

Our Clients

We breathe creativity, sincerity, intelligence, accessibility, commitment, innovation, passion and humanity into every declaration and action for our clients. This way of life contributes to an environment that unites the best of heart and mind, and delivers extraordinary results.

Azteca
Blue Bunny
Brach's
Celestial Seasonings
Diurex
Earth's Best
EcoTools
Fisher Nuts
Grip-Rite
Heinz
IRi
On-Cor
Orexigen
Pampers
Procter & Gamble
Ricola
Takeda
Tide
Vicks
Weight Watchers

Contact Us

Our Services
The Gateways to Uniting

Our Services
Creative  Digital  Media  Public Relations  Planning & Research

Fulfilling our promise as uniters requires enlightening research and analytical tactics, smart, effective strategy, agnostic media planning, cutting-edge digital thinking, groundbreaking creative, pervasive public relations. This is where we thrive. The gateways to uniting brands to sales, shoppers to purchases and patients to wellness.

Services Infographic 100% strongly agree that the blue chip team demonstrates commitment, passion and enthusiasm. 99% strongly agree that blue chip acts as a business partner, not just a service supplier.

Creative

At Blue Chip, we believe that best creative results from collaborative partnerships with our clients. We believe that culling insights, developing well-reasoned marketing strategies and grounding ourselves in brand's essence are integral to creative success. We believe exceptional creative delivers tangible results. We believe in uniting shoppers to purchases, brands to sales and patients to wellness. We are a full-service creative resource with a broad array of capabilities from branding to graphic design, broadcast production and all manner of digital communications.

  • Graphic Design
  • Broadcast Production
  • Concept & Copywriting
  • Brand Development

Digital

Blue Chip Digital unites with our clients to deliver digital innovations that are relevant, original and impactful. And most importantly, measurable. We develop digital solutions such as engaging web platforms, mobile marketing, social media, targeted online ad strategies, and shopper-focused campaigns. In collaboration with Blue Chip Media, we deliver targeted messages and engaging content on a shoppers path to purchase. We also unite with Blue Chip Healthcare to pioneer the future of digital patient recruitment strategies. And, we ignite brand awareness through all of our digital efforts while driving sales.

  • Digital Strategy
  • Website Development
  • Mobile Development
  • SEO & SEM
  • E-commerce
  • User Interface Design
  • Digital Media
  • Social Media
  • CRM
  • Analytics

Media

Blue Chip Media has a long tradition of building brands while also building sales. Our mission is to unite our clients to their critical constituents through target insights, category research and a vast, unbiased understanding of multiple media, both traditional and non-traditional.

  • Media Planning
  • Media Buying
  • Integrated Promotions
  • Sponsorship Marketing
  • Multi-Cultural Marketing
  • Sports Marketing
  • Entertainment Marketing
  • Test Plan Development
  • Competitive Analysis
  • Content Marketing
  • Trade Media Planning & Buying

Public Relations

It has been said that "word of mouth" is the most effective advertising. Never has that been more true that in the age of the internet. Blue Chip Public Relations creates buzz for our clients' brands, products and services in consumer, trade and business to business media. We unite with Blue Chip Digital with an understanding that the present and future of public relations is being fueled by digital communications and social media.

  • Media Relations
  • Retailer Specific PR
  • Strategic Planning
  • Media Training
  • Event Management
  • Blogger Outreach
  • Social Media Relations
  • Sponsorships
  • Crisis Management
  • Business to Business

Strategic Planning & Research

The promise of uniting is grounded in insights, strategies, marketing plans and seamless execution that deliver a return on investment. To do so, we collaborate to develop the measurable ROI strategy, ensuring that the integrated marketing plan and communications are Relevant, Original and Impactful.

  • Strategic Planning
  • Brand Foundation & Architecture
  • Consumer, Shopper and Healthcare Patient Insights
  • Primary & Secondary Market Research
  • New Product Development
Our Global Reach
Uniting Here + Everywhere

Our Global Reach

While we're based in Chicago, Illinois, you're never very far away from a Blue Chip presence. From New York to Florida, Michigan to North Carolina and Arkansas, we have a team of dedicated offices with Blue Chip employees who provide the highest caliber of client services, foster important retailer relationships and provide essential support to the many clinical research facilities in their region. We understand that the best relationships are cultivated through both a high-tech and high-touch model.

Outside the United States, we unite with our clients across borders and beyond expectations. Blue Chip has formed the industry's only global patient recruitment consortium with experienced leadership based in Germany, India, Belgium, France Japan and the UK, allowing us to provide recruitment feasibility, patient recruitment and retention and site optimization services around the world. Additionally, we also work with more than 400 independent agencies across 106 countries as a member of thenetworkone. With our team's international experience and these strategic partnerships, we successfully help our clients overcome the unique challenges associated with conducting multinational patient recruitment and consumer marketing campaigns.

News
We Impress + We In Press

Blue Chip In The News

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Contact Blue Chip
Uniting You + Us

Contact 
Us 

Career 
Opportunities 

Contact Blue Chip

For Healthcare Marketing partnership opportunities:
Ken Shore
Executive Vice President - Business Development
847.418.8006
kshore@bluechipww.com

For Brand & Retail Marketing partnership opportunities:
Larry Deutsch
Executive Vice President + General Manager, Brand Marketing
847.418.8057
ldeutsch@bluechipww.com

For press inquiries:
Rob Eiseman
VP, Public Relations
847.418.8051
reiseman@bluechipww.com

Blue Chip Marketing Worldwide
650 Dundee Rd.
Northbrook, IL 60062

P: 847.418.8000
F: 847.418.8088

Career Opportunities

At Blue Chip, we firmly believe that none of us is as good as all of us. We're all collaborators, supporters, believers, uniters. Doors are rarely closed, there are no ambiance-silencing headphones, and our "cubes" aren’t even shaped as such. Working within this environment fosters careers that flourish, yet promotes a work/life balance that rarely exists in this industry. Plus, it's a whole heck of a lotta fun.

Are you interested in becoming a Uniter? Of course you are. Check out our available positions, upload your resume and cover letter, and unite with us today!

See Our Open Positions