Yes, we're all about uniting here at Blue Chip. So all about it that we wrote, performed and produced this music video called "We Unite". You'll feel the groove of how we unite with our clients to solve problems harmoniously. Sing the praises of accountability and clarity. And find the rhythm that leads to results. Learn more about Blue Chip on Facebook

Shopper Marketing

The award-winning Blue Chip Shopper Marketing practice has been recognized as an industry leader since 1990. Our experience with every major retailer, most independents and global customers across multiple trade channels guarantees our clients best-in-class shopper marketing management. And our deep shopper insights aligned against retailer, demography, category, brand and media optimization models guarantee that shoppers are influenced every step along the path to purchase.

BC Spotlight

• Our digital receipt verification system (DRVS) helped clients reward shoppers in real time by digitizing their fulfillment process. Shoppers can now use a computer or cell phone to provide proof of purchase, rather than wait for rebates and rewards to be processed through the mail.

Retailer Marketing

While trade channels might be blurring and shopper alternatives confusing, Blue Chip delivers clarity and distinction to our retail clients. We understand the differences between consumer and shopper needs, and leverage that knowledge to provide our retail clients with the industry's most relevant and influential brand marketing. We respect the store as a brand and the aisle as media. And our shopper analytics and geodemographic modeling promise efficiency and accuracy for each client, leading to strategy and execution that's fresh, smart and effective.

BC Spotlight

• We created "The Retail Hub" to operationalize our decades' worth of retail knowledge into an organic, actionable focal point. Our retail teams visit the Hub to quickly and efficiently track and access retailer insights across all channels.
• Our unique Retail-Specific Public Relations approach created "blueprints" that helped manufacturers like P&G maximize and support their valued partnerships with national retailers, such as Target, The Home Depot, CVS, Family Dollar and Walgreens.

Consumer Marketing

For nearly two decades, our consumer brand marketing practice has been launching and managing some of the world's most innovative brands. We believe that brand-building is a popularity contest, and the brand with the most passionate fans wins. To get there, we know how to turn brand acquaintances into friends, and friends into devoted lovers. Our brand marketing has elevated consumers' lives and clients' sales in industries as far reaching as foods, pharmaceuticals, electronics, and home improvement on behalf of clients from North America, Europe and Asia.

BC Spotlight

• For Fisher Nuts, the #2 brand in the snack and recipe nut category, we reduced a 25% market share gap to less than 2% over 18 months.
• Our brand marketing strategies helped fuel a 5.5% average annual sales increase over the past six years for Alva-Amco, a leading producer of specialty non-prescription pharmaceuticals.

B2B Marketing

Blue Chip Brand Marketing initiates an enduring partnership with our business-to-business clients. We establish and reinforce brand identity that generates customer acquisition, creation and retention. We arm our clients with best-practice strategies, providing marketing acumen across the business spectrum. We listen. We research. We analyze. Everyone wins.

BC Spotlight

• PrimeSource is one of the largest distributors of building materials in the world, so we began our efforts with a solid foundation and built a groundbreaking building supply campaign that's delivering a positive impact in the home improvement channel.
• We rolled up our sleeves to rebrand CTL — a major transportation, logistics and technology company — resulting in a 35% sales increase.

Patient Recruitment

Blue Chip Patient Recruitment provides global, full-service patient recruitment and retention services dedicated to accelerating clinical trial enrollment. We have proudly delivered success to the world’s top healthcare corporations since 1993, across more than 600 clinical studies with a 90%+ success rate in achieving program goals. We are recognized for our scientific approach to clinical trial marketing, our insights and strategies, our innovative recruitment tactics and our best in class creative. Most importantly, we are known for the intelligent and passionate service that we bring to every study.

BC Spotlight

• After closing enrollment for the Light Study 14 months ahead of schedule, Orexigen Therapeutics stock price increased by nearly 400%, showing there is value in accelerating enrollment.
• Blue Chip Patient Recruitment has been recognized throughout the industry for our published innovative research on the impact of mobile on patient recruitment.

Patient & Professional Marketing

Blue Chip Healthcare Marketing leverages brand building, pharmacy, retail marketing and healthcare insights in marketing campaigns ranging from home blood pressure monitoring and cholesterol testing to improving patient compliance to prescription medication therapy. Blue Chip Healthcare engages in a broad range of direct-to-professional healthcare marketing including detailing, continuing medical education, webinars, trade advertising and public relations.

BC Spotlight

• In order to better develop marketing strategies for our clients, we wanted to know what patients were thinking. So we took their pulse... by conducting primary market research with 63,858 patients in 2012.
• In June 2012, we launched Attenté, the first-ever waiting room Wi-Fi network. This digital communications platform educates and engages potential study subjects — using messaging from the practitioner/practice, IRB approved material from the study sponsor and other content — as they wait to meet with their healthcare provider.

Creative

At Blue Chip, we believe that best creative results from collaborative partnerships with our clients. We believe that culling insights, developing well-reasoned marketing strategies and grounding ourselves in brand's essence are integral to creative success. We believe exceptional creative delivers tangible results. We believe in uniting shoppers to purchases, brands to sales and patients to wellness. We are a full-service creative resource with a broad array of capabilities from branding to graphic design, broadcast production and all manner of digital communications.

Digital

Blue Chip Digital unites with our clients to deliver digital innovations that are relevant, original and impactful. And most importantly, measurable. We develop digital solutions such as engaging web platforms, mobile marketing, social media, targeted online ad strategies, and shopper-focused campaigns. In collaboration with Blue Chip Media, we deliver targeted messages and engaging content on a shoppers path to purchase. We also unite with Blue Chip Healthcare to pioneer the future of digital patient recruitment strategies. And, we ignite brand awareness through all of our digital efforts while driving sales.

Media

Blue Chip Media has a long tradition of building brands while also building sales. Our mission is to unite our clients to their critical constituents through target insights, category research and a vast, unbiased understanding of multiple media, both traditional and non-traditional.

Public Relations

It has been said that "word of mouth" is the most effective advertising. Never has that been more true that in the age of the internet. Blue Chip Public Relations creates buzz for our clients' brands, products and services in consumer, trade and business to business media. We unite with Blue Chip Digital with an understanding that the present and future of public relations is being fueled by digital communications and social media.

Strategic Planning & Research

The promise of uniting is grounded in insights, strategies, marketing plans and seamless execution that deliver a return on investment. To do so, we collaborate to develop the measurable ROI strategy, ensuring that the integrated marketing plan and communications are Relevant, Original and Impactful.

Career Opportunities

At Blue Chip, we firmly believe that none of us is as good as all of us. We're all collaborators, supporters, believers, uniters. Doors are rarely closed, there are no ambiance-silencing headphones, and our "cubes" aren’t even shaped as such. Working within this environment fosters careers that flourish, yet promotes a work/life balance that rarely exists in this industry. Plus, it's a whole heck of a lotta fun.

Are you interested in becoming a Uniter? Of course you are. Check out our available positions, upload your resume and cover letter, and unite with us today!