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Blue Chip Healthcare Marketing

Specializing in Patient Recruitment, Direct-to-Patient and Professional Marketing,
Blue Chip Healthcare Marketing Unites Patients to Wellness®.

Blue Chip Retail Marketing

Specializing in Shopper and Retailer Marketing, Blue Chip Retail Marketing Unites Shoppers to Purchases®.



Blue Chip Brand Marketing

Specializing in Consumer and Business-to-Business Marketing, Blue Chip Brand Marketing
Unites Brands to Sales®.


    how we unite

  • Patient Recruitment
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  • Shopper Marketing
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  • Brand Advertising
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  • Media Planning
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  • Media Buying
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  • Creative Management
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  • Website Design
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  • Social Media
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  • Public Relations
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  • Planning & Research
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  • Measurement & Analytics
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  • Digital Media Planning & Buying
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  • Graphic Design
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  • CRM
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  • Multi-Cultural Marketing
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  • Event Marketing
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  • Sponsorships Marketing
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  • In-store Audits
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  • Sports Marketing
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  • Entertainment Marketing
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  • E-Commerce
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  • Podcasts
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  • Online Coupons
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  • Promotions
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  • Reputation Management
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  • Qualitative Research
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  • Clinical Trial Marketing
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  • Pharmacy Marketing
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  • Continuing Medical Education
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  • Direct Response
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  • Physician Outreach
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  • Disease State Marketing
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  • Patient Retention
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  • Patient Recruitment Rescue Studies
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  • Television Production
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  • In-Store Point-of-Purchase
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  • Street Teams & Sampling
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  • Mobile Marketing
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  • Licensing
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  • Ethnographic Research
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  • Focus Groups
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  • New Product Concept Launch
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  • Advertising Pre-Testing
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  • Awareness, Attitude, & Usage Tracking Studies
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  • Brand Launch
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  • Illustration
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  • Print Production
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  • Sweepstakes & Contests
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  • Package Design
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  • Retail Marketing
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  • Crisis Management
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  • Media Training
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  • Trade Show Marketing



a globe united

Blue Chip provides global reach for its clients with offices in the U.S., London, Paris, Brussels, Munich and Mumbai. In addition, Blue Chip is a member of The Network One, a consortium of 300 independent agencies across 65 countries.

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bc in the news

  • CRM Optimization: Using The Latest Tools To Make Friends In Retail
  • Behavioral targeting in the store aisles

tweets and such

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  • Under Armour Works to Connect With WomenUnder Armour is determined to strike a chord with female athletes --...
  • Silly Social Stunts Propel StrideBrand marketing chief Gary Osifchin explains how the gum continues to...
  • Infiniti to Build 'Community' on Emmy TelecastThe cast of NBC's Community will star in a series of vignettes for...
  • Nissan Leaf Pitches 'Innovation'The automaker steps up its campaign with feel-good spots supporting its...
  • AmEx Steps Up U.S. Open IntegrationAmEx has launched a site to help consumers experience the U.S. Open...
  • Scion Revs Search EnginesSearch is front and center in a teaser campaign for the 2011 Scion tC...
  • 'Eat, Pray, Shop!' Movie Tie-Ins Grow UpThe film might be a call to action for women to live their lives...
  • Kroger Takes Online Coupons to Next LevelThe supermarket chain leverages the online coupon craze to boost...
  • Celebs, Brands Partner for Special ProjectsWhy some of the top celebrities are partnering with brands for...
  • Q&A: Kmart Chief Marketer Mark SnyderApparel will be a big focus for Kmart this back-to-school season. The...
  • Visa Bets on Digital Product for BrandingVisa is the latest marketer to develop a digital product extension in an...
  • Q&A: Allstate CMO Mark LaNeveAllstate recently shook up its advertising approach a bit with the...
  • Q&A: Papa John's Andrew VargaPapa John's CMO Andrew Varga recently sat down to talk crust, sauce and...
  • Foster Farms Says: Dump the PlumpSocial media outreach seeks to educate consumers about the "plumping"...
  • Q&A: Dish Network CMO Ira BahrAfter losing 94,000 net subscribers in the first quarter of 2009, Dish...
  • Q&A: Mountain Dew's Brett O'BrienSocial media played a key role in helping Mountain Dew select and tout...
  • Q&A: Pepsi's Ana Maria IrazabalPepsi's social media-backed community change effort, dubbed "Refresh...
  • BP Print Ad Addresses Gulf Oil SpillAs the Obama administration opens civil and criminal investigations into...

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